Dan Traynor, Chief Scientific Innovation Officern (CSIO) at DEFY Tech, brings over 30 years of expertise in formulation science, product development, and innovative encapsulation technologies. With a strong foundation in emulsion science, he has contributed to over 25 patents and formulated 30+ commercialized products, including advancements in sunscreens, skincare, and drug delivery systems. His career spans leadership roles, from founding Traynor Laboratories to leading research at Aquea Scientific among others. Dan's hands-on experience includes ingredient sourcing, intellectual property negotiations, and designing novel methods for encapsulating active ingredients. A respected figure in the biosciences, his innovative work continues to drive DEFY Tech’s mission of revolutionizing product performance through science and technology.

Mike Nelson, Founder and Financier of DEFY Tech, is a seasoned entrepreneur with over 30 years of expertise in mergers and acquisitions as CEO of Nelson & Associates. His career is marked by successful leadership, guiding teams through transformative transitions and helping to crafting strategic exit plans for clients across the United States. A passionate supporter of groundbreaking innovations, Mike is deeply invested in technologies like Encapsun that have the potential to create meaningful, global impact. Known for his approachable demeanor and relentless drive, he skillfully balances his time across multiple ventures while maintaining a vast network of connections nationwide. His vision and dedication are at the core of DEFY Tech’s mission to revolutionize industries through innovative solutions.

Lex J. Oswin, Chief Executive Officer (COO) at DEFY Tech, is a dynamic leader with a robust background in business strategy and marketing. She has successfully built and led marketing departments for multiple organizations, earning international recognition for her strategies and campaigns. With over a decade of entrepreneurial experience as the owner of Lex Digital Marketing, Lex has managed client accounts across diverse industries, supporting startups like Alpha Foods and 42TECH Modular to establish strong market presences. Known for her creative vision, she has held roles as Creative Director for numerous projects and co-founded impactful initiatives like Community Key and The Lighthouse Canada. Lex’s expertise spans marketing strategy, team leadership, branding, content creation, and business development, driving innovation and measurable growth in every role she undertakes. Her collaborative approach and proven track record make her an invaluable asset in steering DEFY Tech’s mission to new heights.